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Design

Top 10 Agency Value Drivers

I came across this list in recent years, source unknown. It shows what is important to clients, not necessarily creative awards. It’s a few years old now but worth a read. And it came from direct client feedback.

  1. Work in agile and adaptive ways (Be Flexible)
  2. Bring new consumer insights (Be Proactive)
  3. Develop solutions that can live in multiple communication channels (Don’t just think of the Hollywood TV ad)
  4. Collaborate internally to insure that the best ideas emerge (Use all the idea diversity in your agency)
  5. Contribute solutions that transcend advertising
  6. Provide ideas without waiting to be asked. Like 2
  7. Be more focussed on results and take responsibility for effectiveness (It’s not a joke telling or colouring in competition)
  8. Show leadership in digital marketingMake sure your best talent to contributing to the business
  9. Show leadership in digital marketing (Not just duplicating the same media plan)
  10. Identify and explore new channels and approaches.

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