I get asked a lot of questions by designers about how much they should charge and what do other designers charge. So I have created this survey to share learnings with all designers in Ireland.Please take the survey. There are only 2 questions. Create your own user feedback survey 2018-2020 survey results

Everyday I wake up in a badly designed world. Like most designers, I have a strong urge to improve things which I see as badly designed. Most of our complaints during the day revolve around bad design. Just listen to your colleagues and friends talk about printers, or coffee machines, or parking. But it is…

As the Irish election looms, our health sector is a major issue on the doorsteps. Leo Varadkar has stated that there is no quick fix to the system, and only incremental, strategic changes over time will improve the service. We spend enough (relative to other countries) on health to expect a better service and results.…

Design is a lot more than just chairs, logos, websites and clothes. Design is now rightfully taking its seat at boardroom tables. Design thinking is now core to the success of most modern businesses. As customers, we do not separate the product/service we bought, and the experience we had buying it. Customer experience comes directly…

We have all been in meetings where the client decides that all their agencies need to get round a table and share/contribute to the common good, namely the brand. The media agency looks over at the digital agency and identifies what piece of their pie they would like. The branding agency looks at the ad…

In 1990, I was still in school and recovering from Féile ’90. Desktop publishing had started to take hold and was to revolutionise, democratise (some might even say homogenise) and forever change the design industry. Apple, now the biggest company in the world, was struggling to exist with the design industry as it’s only real…

Design needs to capture the attention and set a tone but increasingly a designer’s thinking is used by organisations in a non-graphic way. Most of us in marketing try and change consumer behaviour. Changing may, of course, involve doing more of the same thing, Advertising may at time be guilty of the sledgehammer approach and…

John Moore on the art of agreeing on a client-agency prenup. Whether you are from the design agency side or the client-side (often known as “the dark side”, a moniker in itself which is psychologically most probably a bad start for a relationship), you will probably either have experienced frustration from the other side not…

Why creating websites should really be left to designers Once upon a time there was a powerful ‘being’ called the webmaster. The webmaster was the holy trinity of writer, designer and developer. Often from a network IT background, their role was more security guard than marketeer. The site’s design, accessibility and ability to change for…

Sometime in the last 20 years, the role of presenting was handed over to Microsoft’s PowerPoint. Others like Keynote and Prezi have tried to challenge the big P, but the key role of presenting a business to another business (or its staff) seems to always fall back to that old workhorse. Strangely the role of…

Design is commonly seen as a cost. It can come from the client from a lack of understanding, or equally from the design agency that concentrates on order taking or the aesthetics and not enough on the return on investment (ROI). Design is one of the most important investments Irish marketers can make in business,…

Welcome to the first Design Brief column in Marketing.ie magazine. I feel a little bit like the independent TD entering the Dail for the first time, up against the might of the advertising, media and PR parties who have dominated this publication for along time. But things are about to change, so here is the revolutionary design…