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Design Professional services

Better Call Saul – legal ads in Ireland

Better Call Saul

While flicking through the latest issue of Business Plus Magazine I came across their special on the legal sector in Ireland and views from the Managing Partners of these law firms.

First off it has to be said this sector does not like risk, they prefer others to do that and help them with it. It is an inherently conservative sector where trust and reputation are generally the default USP. And yes Ireland is a lot stricter than the USA and other jurisdictions around ambulance-chasing type ads. So no Better Call Saul ads here. Also, the focus is on business/commercial firms in Ireland not non-commercial work. But successful brands like Apple do not overly differentiate between business and consumer.

A logo or a brand

This special is aimed, I assume, at potential clients, existing clients (a reassuring we are still here ad) and potential employees (we have a shinier office and more people ad).

The first group is what bothers me. I assume there are at least ten different creative/brand/ad agencies involved in creating these ads. And I am sure there was a lot of work put into some of the brands (or are they just a logo) strategies but the cumulative effect is that if I was a potential client I would have trouble distinguishing one blue/grey suit firm from another. If I was a potential employee I would assume the grass is exactly the same shade of green over there.

The imagery is the usual staid cliches of clever thinking, big challenges, success and international reach. I just don’t know how many photos of the Convention Centre I can take when I start browsing the websites.

Convention Centre Dublin Set to Generate Healthy Profits



The wording is none better and reads like a game of business jargon bingo. Instinct for Innovation. Move forward. Fresh Perspectives. Guiding your business. Surpassing expectation.

Who’s who

Here are the main players in Ireland and the only differentiation I can see are the number of solicitors working in each.

A&L Goodbody (313 solicitors), Arthur Cox (299), Matheson (285), McCann Fitzgerald (266), Mason Hayes & Curran (239), William Fry (207), ByrneWallace (132), Eversheds Sutherland (108), Ronan Daly Jermyn (107), Maples Group (105), Beauchamps (92), Dillon Eustace (88), Walkers Ireland (65), Pinsent Masons (64), Eugene F Collins (64), LK Shields (62), Hayes (61), Philip Lee (55), FieldFisher (53) Dac Beachcroft (46) Homs (42), Whitney Moore (35), Leman (20), BHSM (20), Lavelle Partners (18), Gore & Grimes (18), Clark Hill (17), Orpen Franks (14), OBH Partners (10), O’Connor Solicitors (9), OCWM LAW LLP (8), Kenny Solicitors (6), Hughes & Associates (3).

I am familiar with the names of about half of the ‘top’ firms above. This is probably directly related to the amount of advertising and sponsorship they are involved in or perhaps they are in a very specialist area.

Legal firms, it is ok to Practise being different, Different doesn’t have to mean risky. Otherwise, it will feel like a truly Bleak House when companies look to shortlist and select firms.

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Professional services

Deloitte – Brexit. Taking the next step.

IMG_9752Dlo

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Professional services Public and semi state

IBEC – 

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Professional services

Singlepoint – we provide the right technology services…

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business Professional services Uncategorised

Enterprise Ireland graduates

Sunday business post February 5, 2017

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Professional services

Arthur Cox – Expect innovation

arthurcox.comScreen Shot 2017-01-19 at 13.55.57

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Professional services

Walkers Ireland – partner promotion + senior appointments 

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Professional services

Deloitte – focussed on your growth.

Press ad
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Professional services

Deloitte – Innovation matters

Sunday Business Post 4/12/16
deloitte.iedeloitte

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Professional services

Gore & Grimes – Partner Appointment

goregrimes.ie
Sunday Business Post 4/12/16coreandgrimes

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Professional services

Dillon Eustace establishes a new Regulatory Investigations Unit

dilloneustace.comdillon-eustace

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Professional services

Russell Brennan Keane – RBK

rbk.ieunnamed-2

RBK is the largest independently branded accounting firm in Ireland.

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Professional services

Leman Solicitors – expect something different

leman.ieleman

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Professional services Software & Technology

VM Forensics

vmforensics.ievm

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Professional services

McInerney Saunders

Chartered Accountants Registered Auditors and Business Advisors
Press ad in Sunday Business Post 27/11/06
mcinerneysaunders.iemcinerneysaunders

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Professional services Software & Technology

Renaissance – you shouldn’t notice great security

Sunday Business Post 27/11/06
renaissance.ierenaissance

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Professional services Software & Technology

RITS – Are you secure? risk management information security

Sunday Business Post 27/11/06
ritsgroup.comrits

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Professional services Software & Technology

Digital Planet – Still getting your head around cloud?

Sunday Business Post 27/11/06
digitalplanet.ie
digital-planet

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Professional services Software & Technology

ISAS – Information Security Assurance

Sunday Business Post 27/11/06
isas.ie
unnamed

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Professional services

EY – Corporate Finance

Some recent credentials.
Sunday Business Post 27/11/06
ey.com/ie

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Professional services

Lavelle – corporate law can be complex – our advice is not

Sunday Business Post – 27/11/06
lavellesolicitors.ielavelle

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Professional services

Duff & Phelps – milestones can be achieved with the right advice

Sunday Business Post – 27/11/06
duffandphelps.comduffphelps

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Professional services Software & Technology

Unity – providing technology solutions to enterprise, medium and small business

Sunday paper 27/11/06
unity.ieunity

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Professional services Software & Technology

Ergo – Scale eile.

Sunday Business Post 28/11/06
ergo.ieergo

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Professional services Software & Technology

Sungard Availability Services – make the everyday happen

…in an environment that is anything but normal

Press ad
sungard

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Professional services

Mazars

Press ad
Pride. Integrity. Loyalty. Trust.
At Mazars we create conditions that are exactly right.
mazars.ie

mazars

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Professional services

Crowe Horwath – better listening better outcomes 

Press ad in sunday business post . www.crowehorwath.ie

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Professional services

Beauchamps Solicitors – Strengthening our team for business growth 

Beauchamps Solicitors Press Ad

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Professional services Software & Technology

Nostra – simplify your IT

Newspaper ad
nostra.ie

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Professional services Software & Technology

Ergo – Imagine? Now reimagine!

ergo.ie