Brand Identity Guidelines – Updated 2/11/23

Download zipped files of all logos in Adobe Illustrator printer format.

Download zipped folder of all logos in PNG format suitable for Word, Powerpoint, Web.

For any other versions of logos contact john@smartmedia.ie

We use Trade Gothic Next font and Baskerville


This is the primary logo.
Colours are Pantone 282C Blue or White and Silver (Pantone 877c) on Pantone 282C Blue

Pantone 877
Panton e282

This is a sample of the primary logo in use on the Gift Shop bag and on a letterhead.


This is the secondary logo. This is used where there is not enough room for the primary logo.


This is a sample of the secondary logo in use on a bag sticker and gift tag for the Dublin Airport Terminal 1 gift shop and coffee cups.


This is the seafood packaging logo.


This is the seafood packaging logo positioned on a sample pack.

A number of Google Photo Libraries have been created to show old and new uses of the brand.
They also show outside / inside store and products photos and competitor materials.

Brand https://photos.app.goo.gl/MDbTm81x6eRRkXPq7